The Liebherr primary colours shape the look of our brand at all contact points. They are used for the logo, typography, design elements and interfaces, for example.

Liebherr White is the preferred background colour.
Liebherr Black is primarily used for typography and graphic elements.
As the defining brand colour, Liebherr Yellow is used in a targeted way and is always linked to a function.

Liebherr Yellow

The brand colour Liebherr Yellow provides the key accent across all media to aid identification of our brand. It makes Liebherr clearly recognisable even when used sparingly.

Liebherr Yellow is always used in conjunction with a specific function. For example, we use Liebherr Yellow across all media to identify the sender ( Brand banner ), to highlight a related link (call to action) online or in presentations as well as in physical space to address customers directly.

In every case, Liebherr Yellow conveys functional information and is never used as a purely decorative element.

Liebherr Arctic Blue

A separate colour palette has been developed for Liebherr Domestic Appliances, which applies only for this division. The most important difference is that Liebherr Arctic Blue is used as the primary brand colour instead of Liebherr Yellow. There are also other secondary colours that are specific to Domestic Appliances.

Good to know
The Domestic Appliances division only communicates in blue when it is identifiable as the sender. Content developed by Domestic Appliances that is used as cross-divisional communication and names the Group as the sender is still designed with Liebherr Yellow.

If you have any open questions please use the contact form available at the following link or visit our LHO Service Desk (only for Liebherr employees).

• Contact Brand elements
• Contact Service Desk